Life in the Margins

Countless people dream of one day starting their own business. There’s something innate in human beings that desires to create and start something new, and never in history has it been easier to act on that desire. The internet and a myriad of other technologies have made the process of starting, registering, and launching a business as simple as thinking up an idea and clicking a few buttons.
Gross Profit is one of the most important metrics you should track and understand in your business, because it’s a key indicator of your company's health and longevity. Despite that, most small business owners don’t know what constitutes Gross Profit or don’t know how or why they should track it.
For a lot of new founders and business owners, accounting and finance is a foreign language. While it’s true that you need financial professionals (bookkeeper, controller, CFO, etc.) to help take your business to the next level (and keep you out of trouble with the IRS), there are things you can focus on today to begin building a solid financial foundation for your business.
A good bookkeeper is one of the most important hires you can make for your business. This is true whether you’re a small business owner or a startup who’s founded what you’re hopeful will be the next big thing. No matter the size or industry of your business, bookkeeping services are an absolutely critical function.

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